Assistant Manager / Manager – Marketing & Activations
- Company: ONE Broadband
- Location: Mumbai
Results-driven marketing professional with 3–5 years of experience in telecom, BFSI, and consumer businesses. Skilled in planning and executing integrated ATL, BTL, and digital campaigns, leading on-ground activations, and strengthening channel partner engagement. Combines analytics-led decision-making with hyperlocal marketing strategies to drive brand growth, subscriber acquisition, and measurable ROI.
Role Overview:
Marketing
- Experience: 3–5 years
- Preferred Industry: Telecom / BFSI
Key Responsibilities:
On-Ground Activations (LCOs & Consumers)
- Plan and execute on-ground activations targeting LCOs as well as end consumers (society activations, stalls, roadshows, local events, etc.)
- Design engagement programs to motivate LCOs and improve partner visibility and performance
- Drive consumer-level activations to increase brand awareness, trials, and subscriptions
- Identify high-potential micro-markets for localized interventions
Campaign Execution (ATL / BTL / Digital)
- Support execution of integrated marketing campaigns across ATL, BTL, and digital channels
- Customize central campaigns for local relevance and impact
- Leverage digital platforms (WhatsApp, social media, performance marketing) to amplify on-ground efforts
Communication & Collaterals
- Develop and deploy LCO-facing and consumer-facing marketing collaterals (flyers, posters, banners, digital creatives, etc.)
- Ensure consistent brand messaging across all touchpoints
- Coordinate with internal creative teams and agencies for timely delivery
Stakeholder & Vendor Management
- Work closely with LCOs, sales & distribution teams, and external vendors/agencies
- Ensure seamless coordination and execution of activations across locations
- Build strong relationships with channel partners for sustained engagement
Reporting & Effectiveness Tracking
- Track performance of activations across footfall, leads, conversions, and LCO engagement
- Share insights and recommendations to optimize future campaigns
- Maintain regular MIS and campaign reports
Qualifications & Skills:
- 3–5 years of experience in Telecom, BFSI, Media, or Consumer-facing industries
- Experience working with channel partners / distribution networks (LCOs, agents, DSAs, etc.)
- Exposure to both B2B and B2C marketing
Skills Required:
- Good understanding of ATL, BTL, and digital marketing
- Proven experience in on-ground activations (B2B + B2C exposure preferred)
- Ability to manage hyperlocal campaigns and multiple stakeholders
- Good communication, coordination, and execution skills
- Data-driven mindset with basic knowledge of campaign tracking
What We Offer:
- Competitive salary with attractive incentives
- Comprehensive training and development programs
- Career growth opportunities within the company
- Health and insurance benefits
How to Apply:
Interested candidates should submit their resume and a cover letter outlining their qualifications and experience to careers@onebroadband.in
